Welcome, Guest: Join Kenyans247 Log In!

Stats: 290 Members, 13,228 topics and 65 posts Date:  Sunday 25 October 2020 at 02:04 AM
Popular & Trending NewestFeatured Links ClassifiedDirectoryLivescoresLive Kenyan TVLive Kenyan Radio Follow Us Like Us

About Us Terms & Conditions Privacy Policy FAQ's Disclaimer Copyright Contact Us Advertise With Us Download K247 APP Marketplace Moderator Policy We Are Hiring Kenya Radio and TV Stations Listen and Watch Live Letter From the C.E.O Kenya Radio Stations Live Kenya TV Stations Live Kenya - Newspapers and News Sites and popular blog Forum Rules

Crisis communication steps

Kenyans247 / Kenyans247 / General / Business / Crisis communication steps

67 people viewed

Telkom, Google Take 4g Internet To Rural Communities In Kenya Land In Kenya – Private, Public And Community Land In Kenya The East African Community (eac) Full Information Re-integration And Resettlement Of Offenders In The Community
(Go Down) (» Reply topic)
Crisis communication steps by Kenyans247(1): Thu 19, March, 2020 07:59am
While the world isolates, erects wartime-style barriers, and stares fearfully at the expected coming days and weeks, many Kenyans go about our daily lives with only minor changes. Many workplaces have shut down, but non-salaried workers mostly continue to pursue their crafts undeterred due to cash shortfalls and consistency gaps that make their self-isolation impossible.

Meanwhile thousands of salaried workers buoyed by work-at-home orders socialise in restaurants and malls. Many children released from schools now play with other children in estates, thus keeping contamination risks high instead of staying inside their homes.

From hand washing to social distancing to self-isolation, why do some people heed instructive crisis communication and take pandemic prevention more seriously than others?

Crisis communication scientist Robert Heath explains that the most effective crisis communication entails pre-crisis communication, communication during the event, and post-crisis communication. Pre-crisis communication builds trust that some entity cares about their well-being while preparing recipients to get ready and wait for more detailed communication on a possible crisis. Communicating during a disaster or pandemic event gives vital information on behaviour that receivers should take.

Then post-crisis communication calms the target group or population and frames how to view what they just went through together with an eye to the future.Kenya’s Ministry of Health press conference on Friday March 13, stood as an excellent example of pre-crisis communication. During the televised press conference, we learned that one case of the dreaded coronavirus entered the country from a Kenyan who recently traveled abroad.

The next Press conference came from the President directly and constituted communication during a crisis event. The March 15 press conference informed Kenyans that the virus had spread to two more people thus beginning the pandemic transmission everyone feared. Specific actions were given to Kenyans and institutions on what to do next, which is typical in crisis communication.

However, the glaring question staring a communicator in the face: will people heed the advice and modify their behaviour? Communicators need their receivers to intend to follow directives during a crisis.

Researchers who study communication highlight that crisis efficacy determines how people react.

Crisis-efficacy means someone’s perceived ability to perform an action during a crisis to achieve a specific outcome of personal, organisational, and societal safety. Research shows that efficacy stands as one of the strongest predictors of behaviour.

Inasmuch, crisis efficacy proves exceedingly useful to inform message design in crisis communication.

Elizabeth Avery and Sejin Park delineate that communication that enhances citizens’ crisis efficacy increases what is known as “WTR”: willingness to respond. When large portions of a population exhibit low willingness to respond, then it harms everyone during an emergency. If shopkeepers neglect washing their hands while stocking shelves, if people still attend group and religious gatherings, if while seated near someone we refuse to keep a one-metre distance, then the crisis communication failed to motivate our willingness to respond.

Avery and Park devised several statements to gauge whether receivers of crisis communication hold enough crisis efficacy in order to respond appropriately. Communicators should note the types of information or resources needed.

Knowledge: I am confident that I can respond in the best way to protect myself and/or my family during the crisis. I know I can find the information I need during a crisis situation. I evaluate information from several different sources during a crisis when deciding how to react. During a crisis, I collect as much information as I can before taking action.

Resources: I have adequate resources to respond to crisis situation in the recommended way. I have the means to respond to any crisis situation in the best way possible.

Behaviour: I follow response protocols issued by spokespeople directly involved in the crisis. I follow response protocols issued by government officials during the crisis situation.

Given our low societal willingness to respond and over-reliance on false news outlets for pandemic information, we need greater credible crisis efficacy building communications.

SOURCE https://www.businessdailyafrica.com/lifestyle/society/Crisis-communication-steps/3405664-5496000-5k491m/index.html

0 Shares 0 Like •

(» Go Up)

You must Sign in or Sign Up to post content

For you to post content on this website you have to log in or register, it only take few minute to create account

Go Up

Recommended for you

16 Genius Student's Solving Kenya's Ventilator Crisis [video] Telecommunication Companies In Kenya How To Apply For A Telecommunication License In Kenya Communications In Burundi

Currently: 1 guest(s) reading this article

Sections: Autos, How To, Huduma Centre, Food, Career, Phones, Webmasters, Programing, Education, Building/Architecture, Poetry, Photography, TV/Movies, Gossip, K247 TV, Burundi Forum, South Sudan Forum, Rwanda Forum, Ugandan Forum, Somalia Forum,

About Us | Terms & Conditions | Privacy Policy | FAQ's | Disclaimer | Copyright | Contact Us | Advertise With Us | Download K247 APP | Marketplace | Moderator Policy | We Are Hiring | Kenya Radio and TV Stations Listen and Watch Live | Letter From the C.E.O | Kenya Radio Stations Live | Kenya TV Stations Live | Kenya - Newspapers and News Sites and popular blog | Forum Rules | Featured LinksFollow Us on TwitterLike Us on Facebook

Kenyans247 - Copyright © 2019 - 2020 Sande Kennedy. All rights reserved. See How To Advertise.
Disclaimer: Every Kenyans247 member is solely responsible for anything that he/she posts or uploads on Kenyans247.