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Promotion (marketing)

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How To Re-nable Safaricom Promotional Texts To Your Phone. Lipa Na M-pesa Customers Do More Promotion Take Advantage Of This Company Registration Promotion Promotion (marketing)
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Promotion (marketing) by Kenyans247(1): Fri Dec 2019 12:41am
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.[1]

Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing publicity and may also include event marketing, exhibitions and trade shows.[2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.

Promotion covers the methods of communication that a marketer uses to provide information about its product. Information can be both verbal and visual.

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